We all know just how important it is to get as many incoming links as possible. The top search engines love backlinks; and you don’t need to be a rocket scientist to figure out that link popularity plays an important role in their ranking algorithms. Incoming links aren’t just important to the search engines. The more links that you have that link directly to your site, the more opportunities there are for people to click them. Every opportunity to click a link is an opportunity to get a visitor to your web site. So, if the “arrow” is your targeted visitor, then the incoming link is your bow. Now, I’m not suggesting for a moment that you take up archery! But I am suggesting that you get as many bowmen as possible to send targeted traffic to your site. How do you know when you have enough bowmen? How many incoming links is enough? Here’s a step by step process to get you the answer… 1. Choose your primary keyword and run off to your favourite search engine and run a search. 2. Identify the URL at the very top, the number one position, and copy the URL to your clipboard. 3. Now open another browser window and get to this page: http://www.link-advantage.com/popularity and paste the #1 URL from the search engine window into the search box. Don’t click the “check” button just yet. 4. Go back to your search engine window and click to page two and capture the URL that is in the top of that page (#11 in the overall results). 5. Return to the Link-Advantage.com window and paste the #11 URL into one of the additional search comparison boxes. 6. Enter your own site’s URL in one of the remaining boxes and then click the “check” button. Now look carefully at the results. You now have two targets to aim for. You know how many links you need to beat the site that holds the #1 position; and you know how many links to get your site into the top ten position on that important first page of the results for your keyword. Surprisingly, now you know what you are aiming for, you are much more likely to succeed and by using the http://www.link-advantage.com/popularity tool you have an easy way of keeping score. In my link building experience, having a clear target and measuring progress can be a great motivator. However, it’s important not to feel overwhelmed when you first start and see that you’re going to need thousands of backlinks. Just set yourself a realistic target to aim for within your first week, or month, and get started. Building link popularity isn’t a one-off project, it’s an ongoing and important part of building long term traffic. Published at: https://www.isnare.com/?aid=10075&ca=Internet
If you have a website of your own, it won’t take long before you learn about backlinks. They are an incredibly important marketing tool for websites – and one that is often either underused or misused! Knowing how to get backlinks, how they work, and how building backlinks the wrong way can trash your website’s rankings are all vital topics any website owner should know. What are backlinks? They are simply links to your website from another website. A visitor on a website is looking for information, they click on a link on that website, and it is actually a ‘backlink’ to your website, bringing the visitor to view the linked page. The more quality, relevant, natural backlinks that lead to your site, the higher your site will be ranked by search engines, and the more likely you are to get the traffic you are targeting to arrive at your site. This all sounds straightforward enough, but you have to be sure that you understand how to get backlinks that will help you – not hurt you. We said in the last paragraph that backlinks have to be quality, relevant and natural. Let’s look at these three requirements a bit more closely. Quality backlinks are those that connect from a site of quality content. You only want backlinks from reliable, reputable sites – hopefully that also have high search rankings in the related topic area. You do not want backlinks from ‘backlink farm’ sites – automatically generated web pages that simply list link after link to other websites. This once popular ‘trick’ was used to try to fool search engines. But, as usual, the search engines eventually learned this trick too, and now they disregard these sites. A backlink won’t be quality if it isn’t relevant. For example, if your website is about yoga for pregnant women, you would want backlinks from yoga sites, pregnancy sites, women’s health sites, or sites with other relevant topics. Search engines look to see that backlinks make sense – having a backlink from an office supply store to your yoga site wouldn’t be relevant and the search engine would either ignore the link or knock your ranking down. Finally, backlinks should be natural. This means that they were built over time and by a process that makes sense. You do not want to suddenly create dozens of backlinks all in the same time frame – these will be flagged as suspicious. But you do want to slowly build a network of quality backlinks that will help the right visitors to get to your site. You can start building backlinks by looking for sites that are relevant to your own website. Reciprocal links – where you agree to link to a page if they agree to link to yours – are a popular tool that used to work very well. However, search engines are getting more astute all the time, and if you reciprocally link to a site that is irrelevant or of poor quality, that will hurt you more than help you. So you can certainly establish reciprocal links, but do it selectively – only if it makes sense for the targeted audience of both sites. Another trick website owners once used was to link to their own website from another one of their websites. The problem is that search engines now check to see if your backlinks come from the same IP address as your site. If you attempt to network all your sites together just to get backlinks, you’re going to hurt your rankings. But again, if you have one or two that are logical, that are natural, and that would make sense to your visitors, you can establish a few backlinks between your own sites. Published at: https://www.isnare.com/?aid=386546&ca=Internet
There have been do-it-yourselfers mastering web sitepromotíon plus SEO. Truth be told, almost all of the established companies providing url providers today came from modest beginnings, maybe nothing more than a college kid with a notebook, a web connection, plus too much spare time. The Web evolved as the result of the amazing invention plus experimentation of individuals. The sharing of info. The DIY mentality.This is a big leap from what the Internet was readily available for. No, Al Gore didn’t create the Internet- But, the Internet is the brainchild of our U.S. Administration. Google ARPA, ARPANET, plus DARPANET. Truth be told, the primary cause for the protocols which are the engine of the Internet, (think TCP/IP here), were a precautionary measure could a nuclear war happen.Yes indeed, the Internet sure has come a long way…. to the level which there are active, plus often hot, debates happening inside numerous forums our society over in regards to the “proper” approach to build links to web sites.Who is right?There’s no answer to this query. Businesses plus Large Firms depend on either in-house staff or outsourced labor to increase their online exposure. They develop massively “thick” web sites with 1000’s of pages. Their links to these websites quantity inside the countless, plus Google often seems to choose these websites. Yet, their links were just purchased. Individuals plus Small Companies often need to build their own links as they have neither the signifies nor the funding to drive these huge backlink building marathons. But, their limited online exposure most frequently makes sure that they won’t receive the mandatory traffic needed to fully succeed inside their online efforts.One side argues which these backlinking en masse is wrong, spammy, plus dishonest. The opposite side actually isn’t arguing a, they’re reaping the rewards of their huge links plus accompanying positioning inside the various searchengines.This has all changed. Then, actually the individual site owner plus little business owners- which core group of do it yourselfer’s reported above- have the assistance available to vie with bigger companies. They have the ability to cost effectively outsource numerous portions of their backlinking strategies. Outsourcing, inside this sense, does not mean to India, Manila, etc. There are numerous U.S. entrepreneurial spirited company owners which have seen the worth plus standard inside providing providers to additional little business owners plus entrepreneurs.The best example of the is BackLink Building Services. Instead of pay a SEO Firm thousands of dollars every month, on a service, the wise Website Owner will join a linking service. There are numerous companies that this, like Linkvana plus NeuroLinker. But, inside my research, one site is merely the greatest. Want to know more? There have been do-it-yourselfers mastering web sitepromotíon plusSEO. Truth be told, almost all of the established companies providing url providers today came from modest beginnings, maybe nothing more than a college kid with a notebook, a web connection, plus too much spare time. The Web evolved as the result of the amazing invention plus experimentation of individuals. The sharing of info. The DIY mentality.This is a big leap from what the Internet was readily available for. No, Al Gore didn’t create the Internet- But, the Internet is the brainchild of our U.S. Administration. Google ARPA, ARPANET, plus DARPANET. Truth be told, the primary cause for the protocols which are the engine of the Internet, (think TCP/IP here), were a precautionary measure could a nuclear war happen.Yes indeed, the Internet sure has come a long way…. to the level which there are active, plus often hot, debates happening inside numerous forums our society over in regards to the “proper” approach to build links to web sites.Who is right?There’s no answer to this query. Businesses plus Large Firms depend on either in-house staff or outsourced labor to increase their online exposure. They develop massively “thick” web sites with 1000’s of pages. Their links to these websites quantity inside the countless, plus Google often seems to choose these websites. Yet, their links were just purchased. Individuals plus Small Companies often need to build their own links as they have neither the signifies nor the funding to drive these huge backlink building marathons. But, their limited online exposure most frequently makes sure that they won’t receive the mandatory traffic needed to fully succeed inside their online efforts.One side argues which these backlinking en masse is wrong, spammy, plus dishonest. The opposite side actually isn’t arguing a, they’re reaping the rewards of their huge links plus accompanying positioning inside the various search engines.This has all changed. Then, actually the individual site owner plus little business owners- which core group of do it yourselfer’s reported above- have the assistance available to vie with bigger companies. They have the ability to cost effectively outsource numerous portions of their backlinking strategies. Outsourcing, inside this sense, does not mean to India, Manila, etc. There are numerous U.S. entrepreneurial spirited company owners which have seen the worth plus standard inside providing providers to additional little business owners plus entrepreneurs.The best example of the is BackLink Building Services. Instead of pay a SEO Firm thousands of dollars every month, on a service, the wise Website Owner will join a linking service. There are numerous companies that this, like Linkvana plus NeuroLinker. But, inside my research, one site is merely the greatest. Want to know more? Published at: https://www.isnare.com/?aid=1378778&ca=Internet
Developing no cost backlinks is a great way to boost your internet site rank and authority, but also it really is a great way to keep Google joyful and carry you vast quantities of traffic. The explanation why so a lot of people drop page one or in no way get there is because they invest cash getting backlinks.By the finish of this write-up you will understand the relevance of finding quality backlinks and why you should not purchase them. When you do backlinking properly you will have a huge amount of visitors, leads and cash flow for several decades to come.A lot of individuals think that if they go out buy 1000s of backlinks from businesses that they will hit page 1 of Google and keep there. This is not always the circumstance in truth it can do you much more harm than very good as Google likes to see things transpire normally.In the checklist beneath I will reveal some of the reasons you ought to go for free of charge backlinks to acquire the results your want. If you acquire them they cost money! I have appeared and some places cost $500 for a one hundred backlinks per month. With the free backlinks you have manage about wherever all those backlinks stop up and on which websites. You want to hyperlink to other appropriate sites inside your area of interest. You can more than backlink in a brief interval of time. Google like to see linking accomplished normally, by human beings and not by a machine. You can get other individuals to share your material which will generate a backlink for you. Just create reveal buttons to your weblogs and internet sites. You will create a ton of hyperlink to your internet site as your content material gets shared all around the world wide web. All you hyperlinks in the article need to remain intact so that implies more links for you. Let’s just look above the details in much more detail. The very first 1 I consider is quitecritical, I imply one hundred backlinks in a month, arrive on. You can effortlessly do that with some sharing instruments and about two minutes of your time.That is a lot of funds to be paying out to get that a lot of back links. Which provides us into the 2nd level about understanding in which you back backlinks are going. How do you know it is not just some random websites that has no relevance to your individual?If you are getting 1000s of backlinks in 1 hit and sending them out Google will know that the back links are not coming in from humans. I have had page drop out of web page 1 to web page 6 before through linking to fast. It will take a good deal of perform to get them again up there once again.If you have a blog site then include reveal buttons and encourage people to reveal you content material by asking them to do it. If you post to post directories then you hyperlinks will keep with the post, so website link back to a pertinent website submit utilizing the key phrase of that article. Extremely powerful tactic as Google sees that you are significant about your market.Gaining backlinks from no cost resources is effortless to do and it is greater for your extended expression relations with Google. You never want to do nearly anything that will hurt that connection and injury your weblogs credibility.Tristram Lodge Published at: https://www.isnare.com/?aid=945897&ca=Internet
In this Case Study article we are going to discuss different aspects of Backlinks such as its definition, importance, types and ways to build them so, let’s start from backlink itself.
Backlinks- In one sentence ‘Backlinks’ are defined as incoming links to our blog (website) or webpage from other websites or blogs. When someone read your article and if he liked the same and produced content related to the same topic on their blog, they links back that content to your webpage, that’s called a backlink. Still confused, let’s take an example suppose Mr. A writes a post in his blog about Backlinks, When Mr. B goes through that article, founds good and publishes a content related to Backlinks on his own blog, giving the link of Mr. a post.
Let’s describe the importance of Backlinks.
Faster indexing- Faster indexing regarded as the most important aspect of Backlinks. As because of them Google and other major search engines indexes even a newer blog or pages or blog post at a much faster rate as when Backlinks from high PR (page rank) site which is crawled frequently comes to your site, which in turn increases crawling of search engine bots in your site resulting in faster indexing.
Search Engine Rankings- Another important aspect of Backlinks are that they improve your site search engine’s ranking. If you build or have more number of quality backlinks, definitely your site’s search engine rankings going to be improved as search engine judge a site rankings on number of quality backlinks. If you have more number of links, search engine show your site on their top pages. Which is again very important for driving traffic from search result’s as we all know that most of the traffic which our blog receives comes from search engines.
Page Rank- Not only search engine rankings, Backlink also effect Page rank directly, When you build Backlinks from high PR sites, you can definitely see an up rank in your next update and we also know how important is page rank regarding SEO. Higher Page rank let’s you ranked high among your competitors who have lower Page rankings, which enrich your site with more traffic than others.
We all know that Backlinks are very important part of SEO (search engine optimization). Now next we have to concentrate on best Backlinks building methods or how to build Backlinks? If you Google for Backlink building, you can find thousands of automated Backlink building tools which guarantees to provide your blog with Backlinks as many as you want in a single click. Some of these automated tools are free and some are paid which provides you backlinks from high PR sites. Sites which provides free backlinks from poor sites decreases your rankings, hence decreases your site performance. Different Paid sites which offer backlinks are detected and penalized by Google after their different updates.
So, from the upper paragraph we came to the conclusion that we should always try for getting some quality backlinks instead of enormous poor quality backlinks and keep ourselves in play safe mode. Now the question arises that what actually a quality backlink is?
Quality Backlinks- A quality backlink is defined as a backlink which comes from a site which has content related to your site rather than a link which comes from a site which is not related to you. Quality backlink comes from site’s which uses your keywords or sites of same theme. Suppose, site A receives a backlink from a site using same keywords or on same theme such as blogging, SEO, Make money online etc, this link is regarded as quality Backlink rather than it receives a link from an Automobile website. Google gives high importance to the link which comes from blogging site and gives less relevance to the link which comes from Automobile site. Google gives high importance to quality links which comes from High PR sites. It considers.gov and.edu as most important Hope you understand what I mean to say.
Now let’s see what are different types of backlinks?
There are basically two different types of backlinks one is “dofollow” and another is “nofollow”.
(1) Dofollow Backlinks- Dofollow backlinks are those backlinks which are followed by search engine crawlers when they crawl your site. Or we can say when search engine crawlers enters your page, they crawl your whole blog including links, pictures everything, when they crawl a “dofollow” link they, lands at that page. Suppose I link back to you, when crawlers crawl that link they lands at your page, which helps in indexing your site faster. It provides you with traffic as well as help in increasing your Page rank.
(2) Nofollow Backlinks- Nofollow backlinks are those backlinks which contains a “nofollow” tag. When search engine crawlers crawl this, they simply ignore it. You can see different website source by right clicking and selecting ‘view source’, then use ctrl+f to find rel=”nofollow”. You will see many links with this tag, these links are nofollow links. These links also provides you with good traffic but not beneficial for Pagerank.
Note: You are advised to build dofollow links and tag poor links in your site with a “nofollow” tag.
Now let’s discuss Best and easiest ways to build quality backinks:-
(1) Social media- Social media and bookmarking site’s are the always provides us with quality backlinks. Facebook and twitter are always proved as good for backlinks building. Just create your fan page there and start posting links.
(2) Guest posting- Guest posting is always discussed as the best white hat technique for building backlinks. Just go to different sites or blogs which offers ‘Guest post’. Write for them which in turn provide you with quality backlinks and traffic.
(3) Blog Commenting- Blog commenting is the easiest way for getting good amount of quality backlinks. Just post comments with your links (anchor text) in blogs related to your niche. Definitely they provide you with good backlinks.
(4) Site submission to blog directories- Submit your blog to different blog directories such as Blogcatalog and Technorati. I also received good backlinks from them.
(5) Forum signature linking- Participate in different forums related to your niche. Many forums uses signature linking, just post your URL in signature linking field and it’s done. (Only high quality forums)
(6) Yahoo answers- Yahoo answers is another way getting good backlinks, answers question related to your niche citing your blog URL.
(7) RSS directories- Submit your feed to different RSS directories.
(8) Article Submission- Submit your article to different article site such as ezinearticles.
If you are following these methods, definitely you are going to build some good quality back links.
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An effective optimization plan must include three main components: onsite SEO, social media and backlinks. This article will focus on the subject of backlinks and how they can be used to propel your website up the search engine rankings and widen your exposure.
What is a backlink?
A backlink is a hyperlink from an external source which points directly to your website or webpage. To help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you would be directed to Wikipedia and away from my website. In doing this I have provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a link to my website on one of their webpages they would be providing me with a backlink. Backlinks can come from a variety of sources and we will explore some of the most commonly used techniques later in this article.
Why are backlinks important?
Backlinks provide two main benefits for your website: firstly they help to improve your search engine rankings, and secondly they provide additional exposure and access to your website from external sources. Let’s look at each of these benefits in more detail.
Backlinks act like votes in that they indicate to the search engines that the link provided must lead to something of value and interest. A backlink is basically a way for other people to say they like what you have to offer. If you wrote an article that I felt would benefit my website readers I may decide to link to your website. If other webmasters read your article and also link to it you will soon have multiple websites all linking to the same page on your website. If this happened over and over again from many different websites it would indicate to the search engines that the linked to page on your website must contain something that many other websites consider to be of value.
The more votes (backlinks) you have the popular your website will appear to be in the eyes of the search engines. However, it is not just the quantity of backlinks that is important it is also the quality of the source it is coming from. Just as they would be in other voting situations, the most authoritative, powerful, influential and credible the voter is the more beneficial the vote will be to the recipient. One backlink from a well respected source can often be more valuable than many from poorly respected sources.
Backlinks are always considered in terms of search engine optimization however they also have another important benefit which is often overlooked and the relevance of which can be typically underestimated. If you can create various backlinks from various external sources which are all pointing directly to your website you have much more chance of being found.
If I were to browse Facebook I may come across a page I like and in turn I may check out their website. I could be discussing something on a forum and read an interesting comment from someone who has a link to their website within the text. As their comment seems interesting I may check out their website. Therefore, backlinks not only improve your search engine rankings by also allow you to promote and emphasize the importance and quality of your website to a much wider and far reaching audience.
What factors influence the quality of a backlink?
As previously stated the quality of the backlinks you aim to achieve should be a top consideration when implementing your backlink strategy. In the good old days of poorly functioning search engines, that were far too easy to bamboozle, the more backlinks you had the higher you ranked. It was pretty much as simple as that. However, with the search engines’ ever evolving in their ability to sniff out this sort of behavior there are now a few factors to consider when adding a new backlink to your website. Ultimately all the backlinks you add should be from high quality websites and be varied in their source and link location. It is also important that your backlinks look natural in their source, anchor text, link location and frequency they are added.
Ultimately you should be aiming for backlinks from authority websites. These are unfortunately much harder to come across especially if you have a brand new site (which is why they hold more value). After all, why would a popular and powerful website link to your tiny little blog? But as long as the website you are linking back from is more authoritative than yours you will benefit from their superior power. The authority of a website can be crudely measured by assessing its Page Rank (PR) and domain age. Any website with a higher PR and domain age than you will be a suitable candidate for a backlink. However, if your website has a PR of 1 and you get a backlink from a website with a PR of 3 you will benefit but over time your PR will hopefully increased rendering backlinks from these sites less effective. Therefore, the higher the PR, the older domain age and the more authoritative the website is the better.
The theme of the website is also an important factor to consider. If you have blog about gardening and many other gardening websites link to your blog it will indicate to the search engines that your blog is popular within this theme or niche. This will enhance your rankings as your website will appear highly relevant when keywords associated with this theme are searched for. Having links to your gardening blog from many other websites within this niche will also provide people with an interest in your niche direct access to your blog.
You may also want to consider related niches as these will also be of benefit. For a gardening blog you may want to target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any other possibly related topics. These will provide a varied backlink pattern that will appear natural without losing the focus of your theme.
The text that you use for you link is known as the anchor text and it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a link it reads the anchor text and if you use related keywords within your anchor text it will inform the search engines of the subject the link is related to. You should use keyword rich anchor text that is relevant to the destination of the link or the keyword you are hoping to improve your rankings for. If I was creating a backlink for this article my anchor text may be ‘backlink strategies’ or ‘why backlinks are important’ as these terms are relevant to the content of this webpage.
When links first started to appear within written web content terms were used such as ‘click here’ or a naked web address displaying a raw URL. These were used as a ‘call to action’ to make it clear to readers that a link was embedded within the words. But as people have become more familiar with links in text this call to action is not really required. Most people recognize a link when they see one and there is no longer a need to use ‘click here’ as your anchor text. The only time this would be relevant is if you are directing someone to a webpage about the term ‘click here’. Otherwise you should almost always use keyword rich anchor text as this is more relevant to the search engines and also allows your content to flow more freely.
Bad example: To find out more about backlink strategies [click here].
Good example: Find out more about [backlink strategies].
Final thoughts on backlinks…
Backlinks are links from external sources which are directed to your website. They are important for search engine rankings as they act as a vote and indicate value. In addition, backlinks will broaden your reach and accessibility, exposing your website to a much wider audience. You should aim to add backlinks from a range of high authority websites within your theme or niche and ensure that you use keyword rich anchor text where ever possible.
You now know what backlinks are and why they are important and the next lesson will focus on backlink strategies. We will look at a range of difference sources for obtaining backlinks along with pros and cons of each. Following this we will consider how to implement an effect and natural looking backlink strategy that will provide positive benefits over the long term.
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What is a Backlink?
What’s all this hoopla over backlinks? Every SEO forum and blog you stop by is constantly touting the power and necessity of backlinks they must be a pretty big deal! So what exactly is a backlink? Simply put, a backlink is a link on another website (external) that leads to a page on your website. For instance, a link on this page to a page on another website would be a backlink for THAT webpage.
How do Backlinks Help us Rank?
Think of it like this: backlinks are human citation. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like. A page with more links of a higher quality than others will rank higher. The part about quality is really important. It’s not just about who has the most backlinks it’s about where those links are from.
If you were trying to lose weight, would you be more inclined to trust the opinion of some Joe Shmo or from a professional health expert? This principle is applied to backlinks and the way they affect our rankings. Links from sites that are established as authorities (like the health expert) carry much more weight than a link from someone commenting in a fitness forum somewhere. Google weighs out these links and their value using their complex algorithm and uses this data to decide how to rank your website/webpage. Your site does not have to be a monster authority site to rank highly. Rather, you can rank highly by getting high quality backlinks from other authority sites.
Let’s pretend that the health expert from earlier told us that Joe Shmo actually made some good points and his opinions are quite valid. Wouldn’t we start to trust Joe Shmo more and see more value in his opinion? Similarly, if an authority health site linked to Joe Shmo’s small niche site, Google would realize that maybe Joe’s site is more authoritative then they realized, and they would rank it higher. The web is not controlled by computers. It is run by people, and this is reflected in the way we act and link online. Search Engines know this and respond accordingly to try to give us the results that we demand and construct ourselves.
How do we get Backlinks?
Now that we know the importance of backlinks and why they affect our rankings the way they do, we need to figure out how we can get some. A full answer to this question might take some hundreds of pages, so we’re going to take a broad view of some backlinking strategies to get a good idea of how to get quality backlinks.
Sadly, backlinking isn’t as simple or straight forward as our health expert example above. You’re not so likely to be granted a link from some powerful authority such as CNN or Apple just for creating great content. Our techniques are going to have to be a little more guerrilla-esque. This isn’t to say that the quality of your content doesn’t matter, it’s quite the opposite. At the core of your promotion and backlinking strategy should be great, quality content. We’ll assume you already know how to make great content and get on with the backlinking.
There are many different ways to get backlinks and each of the methods takes time to learn and master. Rather than getting super-in-depth with any single backlinking strategy, I’m going to provide you with a list of ways to get backlinks. We are going to continue this SEO course by covering the governing principles of backlinks and how to measure their quality – knowledge you can apply to every single backlinking method successfully. Here’s a comprehensive list of ways to get backlinks:
Free blogs (blogger, wordpress, squidoo)
Each of these methods can be deeply explored to achieve the best results. For this SEO Course, we are instead going to cover the factors that make a great backlink.
Anchor text is the clickable text in a hyper-link. For example, if you look at the links in the resource box for this article, one of them has the anchor text “SEO Course” while the other simply has my website’s URL as the anchor text.
Anchor text is very powerful and has a big impact on how effective a backlink is. Anchor text gives search engines a quick glimpse of what the page on the other side is going to be about, so you want to use your keyword and other keyword variations as often as you can. Google and other SEs look at the text closest to a link to decide what it’s about, and in essence, your anchor text is technically the closest text to the link (it IS the link!). You won’t always have the option to use anchor text, but don’t give up an opportunity when one presents itself.
Relevance is another factor that decides how effective a backlink is. Relevance really is the name of the game when it comes to ranking in the search engines. Google says over and over again, their goal is to provide the most relevant search results. This means having relevant content and having relevant backlinks pointing to your content. A relevant backlink appears to be very relatable to your keyword. The same factors that make any page relevant to a keyword are the factors that would make a backlink relevant to your keyword. For instance, an article with a good keyword density for your keyword and your keyword in your anchor text would be pretty relevant. To increase the relevance of any backlink you can use proper anchor text, surround the link with relevant text, and use a relevant title if possible.
The effect of PageRank on you rankings is often completely overrated. The honest truth is that PR is NOT that important in how well you rank for your keyword. It is but one of over 200 factors that affect your ranking and its value is often exaggerated. It’s always better to get backlinks from high PR pages when you can, but don’t place too much importance on it.
One really obvious misconception is that if the home page of a site has a high PR, then any page you get a link from on that domain is going to pass a lot of PageRank. For example, people who sell link packets sometimes tout how they have high PR forums you can get links from. This doesn’t make any sense at all because your link is not going to be on the home page. It is called PAGE Rank, not SiteRank – it’s right in the name! If you create a profile link on any forum, it’s going to be on your new profile page with a PR 0. Getting links from High PageRank pages (pages – not sites) is great and definitely helpful, but it’s not the holy grail to ranking.
Nofollow Vs. “Dofollow”
Another factor that affects links is whether or not they have the nofollow link element applied to them. The nofollow link attribute was created to tell Google to ignore certain links. In essence these would be links to sites that you aren’t completely comfortable linking out to. Google states that the nofollow tag should be used for links that are paid or lead to untrusted content. Also, they are a little vague about how they crawl nofollow links. They say that they generally do not, but they do sometimes:/ (I know right?) So what does this mean for our backlinking?
Google states very clearly that nofollow links do NOT pass anchor text or PR. Matt Cutts, Google’s outspoken web spam engineer, has also said plainly that there is no SEO benefit in a nofollow link. He might have said that in an effort to slow down people spamming sites/pages with nofollow links, or he might have been completely truthful. We can’t really tell, so I’ll let you be the judge.
So do we care or not if a backlink is nofollow? Here’s a logical way to decide which links will be worth your time:
When blog commenting, if you come across a blog, and all the comments are “nofollowed” ask yourself this: Will I get traffic from this link? If the answer is yes then post a comment, if not, you might want to just move on. Don’t forget – the whole point of doing SEO is to get targeted traffic, so why would you ever turn down targeted traffic just because a link is nofollow? I will still leave comments on blogs that use nofollow on comment links, but only if there are signs of decent traffic on the blog.
Indexing Our Links
The last thing you need to know about backlinks is that they need to get indexed. Search engines won’t give you credit for a link they don’t know exists. You need to get one of their spiders/bots to the page with your backlink on it so that they crawl your link and find that it leads to your site. There are two easy (and FREE) ways to go about getting your links indexed.
1) Social Bookmarking
Social bookmarking sites get crawled constantly by the search engines. When you post a bookmark on one, you’re link will likely be crawled in a matter of hours. It really is that easy. Of course, you can never guarantee anything that Google or other search engines will do, but you’re link/page is more than likely to be indexed in a relatively short period of time with just a bookmark or two.
The actual technical process of pinging isn’t important to us. Put simply, pinging notifies the search engines that you have new content, and in response, they crawl that new content. This is another fast and effective way to get your backlinks indexed. There are a number of good, free pinging services, but the one I use most is pingomatic.com
SEO Course Conclusion
Backlinks are essential to getting the top rankings that you desire. They give your site authority and relevance in the eyes of the search engines. Backlinking doesn’t have to be a dry, tedious process, nor does it need to be confusing and complicated.
If you follow all of the above guidelines in this free SEO Course [http://www.seodiscovery.org], you should have no problem getting the high quality backlinks from any backlinking strategy or source that will get your site to spot #1. Ben Jackson is a Search Engine Optimization expert and founder of www.seodiscovery.org [http://www.seodiscovery.org].
Article Source: http://EzineArticles.com/expert/Ben_C_Jackson/944912
Article Source: http://EzineArticles.com/6021471
Because backlinks boost a web page’s level of authority – and authority is a key search engine ranking factor – it is absolutely essential that any web page you are trying to promote has a lot of high-quality backlinks pointing to it in order to achieve high search engine rankings.
While the best backlinks are those that are earned on the strength of great content, great content will not be seen unless the web page it occupies is highly visible in the search results. If it’s not seen, it won’t attract backlinks. If it doesn’t attract backlinks, search engines will not see it as an authoritative page and, as a result, it will be virtually invisible in the search results. Little or no visibility in the search results perpetuates the vicious cycle of little or no search referral traffic, few or no backlinks, and low authority.
Popular Sources of Easy-to-Get Backlinks
While they’re on their way to being discovered for their great content, many website owners embark upon campaigns to proactively build backlinks by targeting websites that permit (and even encourage) the creation of backlinks.
Following are some of the most commonly targeted backlink sources:
Forums and bulletin boards
Social bookmarking sites
While the quality of backlinks obtained from the above-noted sources varies greatly, they can help to accelerate your progress towards greater visibility in the search results, more natural search traffic, natural backlinks, and increased authority, which, in turn, leads to even greater visibility, more traffic, more natural backlinks, and more authority. On and on it goes.
Your Competition as a Source of Backlinks
Another great and often overlooked source of powerful backlinks is your competition – specifically, competing web pages that rank at or near the top of the search results for the same keywords you’re targeting.
After all, they attained their high search engine rankings due, in large part, to their authority – and since authority is mostly a function of backlinks, it’s theoretically possible for you to achieve the same level of authority simply by embarking on a backlink-building campaign that targets the same backlinks they have. Very simply, if you could get all of the web pages that have backlinks on them to a competitor’s web page to add backlinks to one of your web pages – all other things being equal – that page would be equal to the competitor’s web page in terms of authority.
In fact, it’s theoretically possible to surpass the authority of any top-ranking individual web page by targeting all of the backlinks of the top two, three, or four search results – rather than only the backlinks of the top search result.
Finding Backlink Data on the Competition
To find backlink data on any web page, simply visit Yahoo’s Site Explorer, enter the URL of a page whose backlinks you want to identify, and click on the “Explore URL” button. You will be served up with a list of the backlinks point to the page you specified (note: you can harvest backlink data on Google and other search engines, but Yahoo will report up to 1,000 backlinks – which is more than any other search engine).
If you want to dive a little deeper in your backlink analysis – by reviewing backlink quality factors – consider installing SEOQuake’s free extension for Firefox and Chrome. In addition to providing you with a list of backlinks (it uses Yahoo Site Explorer for this), it will also report on a number of different factors that affect backlink quality, such as PageRank of the page and the domain, “Nofollow/Dofollow” status of the backlinks on the page, domain age, and so forth.
Target Your Top Competitors’ Backlinks for Some Quick and Easy Wins
While it’s true that many web pages earn the majority of their backlinks on the strength of great content and not a backlink-building campaign, it is not at all uncommon to find that a number of top-ranking web pages in some industries have a disproportionate number of backlinks coming from sources that are generally regarded as questionable in quality: forum profiles, social bookmarking sites, blog comments, and so forth.
Nevertheless, since “questionable quality” backlinks form a major part of the backlink foundation upon which high search engine rankings are built for so many web pages, you should set your sights on your top competitors’ backlinks and embark upon a backlink-building campaign that can put you on the fast-track to the top.
Dave Banner invites you to learn more right now about “aggressively practical” ways to build your business and make money online by visiting him at [http://www.onlinemarketingbusinessbuilder.com], where you find loads of useful information, how-to’s, videos, and so forth intended to teach you all about building your business and making money online [http://www.onlinemarketingbusinessbuilder.com] – in an aggressively practical way.
Article Source: http://EzineArticles.com/expert/Dave_Banner_/778915
Article Source: http://EzineArticles.com/4229930
Do you want to boost your blog in Google?! You can give your blog a huge kick by backlinking with other websites. I know this isn’t new news, but so many people forget to build strong and relevant backlinks to their websites. I’d like to give you some important tips, and helpful ideas to give your blog that kick it needs!
Here’s 10 tips to build backlinks to your blog:
1. Search Out A BackLink Tool
In order to build backlinks for your blog, you’ll need a backlink tool or service that will help you find backlinks. There’s lots of great tools out there to cut down the workload of finding backlinks. BackLink Agent is easy to use, you just enter your keywords and select the type of links you want to find – and BackLink Agent does all the work for you!
2. Relevant & Related Websites
Now that you’re finding backlinks for your bog, there’s two types of backlinks for your blog – and I call them the two R’s:
Relevant & Related.
It’s very important to only link to relevant or related websites. If your blog is about Water Skiing and you’re backlinking with websites that are about Body Building – there isn’t a relevant or related connection. Visitors will be turned off because they don’t find any relationship between your blog and the website they just came from.
3. Reputable Websites
Reputable – the 3rd ‘R’ that often gets forgotten. Building backinks to your blog can be all for nothing, if you link to websites that aren’t reputable. Let’s use a neighbourhood analogy – you have a nice house, you maintain it, paint it, keep you yard clean – it should be worth some nice money. But the neighbours have burned out cars in their front yard… Now the neighbourhood doesn’t look so hot. Your website can do the same by linking to websites that aren’t reputable.
How do you tell a website is reputable? Ask yourself these questions:
– What’s your initial impression of the website? Is it eye catching, or ugly?
– Is the information relevant, well written?
– Would I buy from this website?
– Check the website’s Alexa rating (www.alexa.com), under 1 million is alright
4. Directory Sites
If you want to build blog backlinks then getting your blog backlinked in a directory is a hot idea. Directories like www.DMOZ.org for example have a really deep category & subcategory system – so you can get really specific about where you want to build your blog backlink.
5. Add/Submit Url Sites
As mentioned before, BackLink Agent has a tool to help you find websites that accept url submissions. So what you would do is search with one of your keyword phrases, like ‘jet boat water skiing’ and see what websites are available. Now you can submit your url to them and create a backlink for your blog.
6. Related Forums
Forums can be an amazing means for building blog backlinks. What you do is use BackLink Agent to search out related forums. I recommend adding your blog url as a backlink in your forum signature. Then every post you make has a backlink to your blog. A good forum post can send 100s of visitors to your blog in a week, or even a day!
7. Competition Spy
A little bit of competition can be a good thing – but the Internet can provide 1000s of competitive websites with a few keystrokes. What if you were able to see the backlinks that your competition have for their websites?
BackLink Agent has a way cool tool to sniff out competition backlinks. All you do is enter your competition’s url (with http://) in the search field and pick ‘Competition Spy’ and see all the links that the website is linked to. The Internet is one big backlink, so it’s a great way to find more backlinks for your blog.
8. Give Your Article Or Lens An Added Boost
If you’ve written a article and want to get it indexed faster by Google or ranked higher – backlinking your blog to your new article will help it out! Just write a teaser article, under 300 words and add a few links to the new article in your blog post.
9. Page Rank 7 Or Higher
I go by the Rule of 7 – Google page rank of 7 or higher is a great site to backlink your blog to. Less than 7, it’s alright but still do #3 on it.
10. Ping Your Backlinks
Once you’ve sniffed out backlinks for your blog with BackLink Agent, ping your articles or blog posts (or blog RSS feed). Just do a Google search for ‘blog ping service’ there’s lots out there.
So there you have it! Now you’re educated and you can go find backlinks for your blog, website or landing pages. Backlinks are the lifeblood of promoting your website. Building backlinks can be so easy, and benefit your blog!
Try BackLink Agent for Free Build backlinks to your blogs or landing page and boost your placement in Google! BackLink Agent can help you find 100s of related & relevant backlinks. Rob lives in British Columbia Canada and has run an IT company since 1994.
Article Source: http://EzineArticles.com/expert/Rob_Dunsmuir/224195
Article Source: http://EzineArticles.com/1399229
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